Pelican – a website brief and RFP template


By David Rogerson

Pelican is a comprehensive RFP of brief template for any size web design and development project, that will guide you towards getting the website you want from your suppliers.


The template is based on over 15 years of experience in the industry, both writing briefs and being an agency responding to them.
It’s for:
People within organisations who need to quickly pull together a brief with information across the business. This might be marketing, IT or the digital team.
Consultants who have been tasked with scoping out a new site for their client
Agencies and designers who want to give their clients a better structure with which to brief them with.
You can publish the brief and send out to any agencies you wish to respond. It is a living document, so changes can be made at any time without the need to send out fresh copies and you can of course export as a PDF.
It features:
???? Background information
???? Goals
???? Personas
???? Analytics
???? Research
???? Competitor landscape
???? Creative brief
???? Requirements
⚙️ Technology
???? Budget
???? Timings
???? Appendix